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CoinMinutes’ Initiatives for Building a Crypto-First Brand Identity

Crypto is having a trust problem.

It’s a mess of trickery, a language only insiders understand, and that group of guys shouting ”to the moon!” that makes you wonder who to trust. This is exactly the reason why we at CoinMinutes Crypto started to think differently about our brand.

We didn’t feel the need to create just another crypto news site. There are plenty of those.

Instead, we wondered: ”What if we created something that actually lived by the crypto values?” Not only being transparent, but actually being transparent. Not only covering the community, but actually creating one.

The need for such a solution was obvious. A recent survey revealed that 62% of respondents say that brand reputation is a factor they consider when choosing crypto information sources. It is logical, isn’t it? When money is at stake, trust is important.

Our method is not that different from rocket science, however, it is quite seldomly present in crypto media. We just made the decision to be the example.

What Does a ”Crypto-First” Brand Identity Mean?

Being crypto-first isn’t really about showing off with rocket emojis or endlessly hyping the next big coin.

It stands for implementing blockchain technology and its principles right from the start.

Most traditional media outlets treat crypto as just another finance topic. They apply the same old formulas, only replacing ”stocks” with ”tokens.” However, cryptocurrency culture is not the same. The technology is not the same. The community is definitely not the same.

We found this out the hard way. At the beginning, we tried to imitate the formats of traditional financial media. Our readers were very quick to point out the opposite. ”This feels like CNBC trying to be cool,” said one of them. Getting hurt. But they were right.

To be crypto-first means:

• Decentralizing your own operations (not just writing about it)
• Being fully accountable
• Allowing the community to have a genuine say
• Making security your standard, not an afterthought
• Being always curious and willing to change

A crypto media researcher told us something that we found quite surprising: ”Approximately 75% of traditional brands that enter crypto fail because they don’t change their tactics.” We did not want to be among that 75%.”

Core Values Guiding CoinMinutes’ Brand

Values are worthless if they’re just fancy words on a website. So we made sure ours actually change how we work:

I remember when we published an article with some incorrect information about a new protocol. My first instinct was to quietly fix it. Instead, we published a detailed correction explaining exactly what went wrong.

It felt awkward. But reader trust actually went up afterward. One person messaged us: ”First time I’ve ever seen a crypto site admit a mistake instead of hiding it.”

That taught us something important: in crypto, transparency isn’t just nice to have—it’s essential.

Brand Building Key Initiatives

How have we been building CoinMinutes? Through consistent actions across everything we do:

Content That Does Not Waste Your Time

Without patronizing people, we clarify the complex. The main video series of our platform takes a very challenging subject in the crypto world and makes use of simple everyday examples to explain it. No unnecessary jargon.

One reader told us: ”Your explanation of liquidity pools using a lemonade stand example finally made it click for me. Other sites made me feel stupid for not getting it.”

Design That Works

We got rid of the noisy, colorful, and rapidly changing designs so typical of crypto websites. No laser eyes. No endlessly scrolling tickers. Just simple designs that are compatible with both desktop and mobile devices.

Honest Communication Approach

We stopped using those irritating phrases such as ”leveraging blockchain solutions” or ”paradigm-shifting tokenomics.” When it is not possible for us to explain something in a simple way, we do not write about it.

We actually have a ”jargon jar” in our virtual office. Whoever uses an unnecessary crypto-speak expression has to put one dollar in the jar. The money is donated to charity each month. (The amount of money is bigger than you would assume!)

Start With The Basics And Gradually Get More Complex

New users are provided with simple content. Seasoned ones are able to get more profound analysis. Yet, at no moment, do we allow people to be thrown into the deep end without any kind of explanation.

The use of our articles as reference material by a college professor in her blockchain course is an example of great feedback, she said: ”You manage to be accessible without being simplistic. That’s rare in crypto education.”

Community Engagement and Trust-Building

For a crypto community, having followers is not everything. The crucial thing is to build relationships.

Our approach:

Actually Listening to Readers

Our forums are not abandoned places. We have employees who take part in discussions every day. When readers bring out issues or suggest new topics, we reply.

Simply put, a reader last month pointed out that our staking guide was outdated after a protocol change. We responded by updating it and publicly thanking the reader within 24 hours.

Content Voting That Matters

We let readers vote every month on the topics they want us to cover next. We really follow through on this. Close to 20% of our daily readers participate in these votes, which is a lot more than the industry average of 3-5%.

Building a Contributor Network

Experts can become contributors and write articles. This helps us to have different views which we cannot get from just a few team members. All contributors abide by our editorial standards, and we disclose the author of the respective article.

One community contributor wrote to us recently: ”I have written for other crypto sites which changed my words to create a buzz. But you guys let me explain technical concepts without adding marketing fluff.”

Partnerships and Ecosystem Integration

CoinMinutes is very selective about partnerships. Not at all.

Instead of trying to do every one, we only concentrate on the relationships which share our principles.

We partner with:

• Institutions instructing the blockchain basics
• Industry associations advocating for good practices
• Developer Communities creating desirable products
• Research Teams examining blockchain impacts

We’ve rejected partnerships that would have been profitable but didn’t align with our vibe. Last year, a celebrity project gave us an offer of a sponsorship deal worth a lot but wouldn’t disclose where they were getting the money from. Our answer was no.

Our team discussed that decision for a long time. The money would have been a great help to us. But if we had compromised on transparency, it would have been a huge contradiction with everything else we are building.

Adapting to Change and Measuring Brand Impact

How can we tell if our strategy is effective? We continually ask this question.

We monitor very basic things such as:

• Whether people are familiar with our brand
• If visitors return regularly
• How much people get involved with our content
• Whether they would recommend us to their friends

Anyway, figures reveal only a fraction of the story. CoinMinutes surveys readers every quarter about their perceptions of our brand. Do they consider us as trustworthy? Helpful? Easy to understand?

It is our practice to do warm-up exercises: adjusting ourselves to final exams. We align our strategies with the perception of the target audience if the differences between considering and being are too apparent.

For instance, when the questionnaire results indicated that novices still found some of our material difficult, we developed more entry-level guides and made our navigation more user-friendly.

The crypto environment is very volatile. Focusing on principles rather than technologies allows us to be ready for any future developments.

Conclusion

Branding with crypto as the core isn’t confusing, but it requires effort.

It involves making difficult decisions. Refusing to take advantage of a growth opportunity that is not in line with our values. Mistaking publicly. Giving the community a real share, even if their reaction is uncomfortable.

At CoinMinutes, we believe that doing what you say you will do is the most valuable thing you can grow besides quick expansion: the trust of the readers.

The crypto media landscape will continue to change. There will be new technologies. Market cycles will come and go. We have not built our foundation on hype cycles but on blockchain principles; therefore, we have something that can grow with the industry.

Find More Information:

Spreading Positive Crypto Values Through CoinMinutes Content

The CoinMinutes Mentorship Program: Developing the Next Generation of Writers